Microsoft is taking a nuanced approach to its recent Xbox Game Pass price increase, offering a temporary reprieve for some current subscribers in select countries. The tech giant’s decision comes after widespread backlash from gamers concerned about the impending cost hikes for the popular gaming subscription service.
Microsoft Pauses Xbox Game Pass Price Hikes in Select Countries
The company has strategically delayed price increases for existing subscribers in specific regions, including Germany, India, Ireland, Poland, and South Korea. This move means that current Xbox Game Pass members in these countries can continue paying their original subscription rates, at least for the time being.
What This Means for Different Markets
In Ireland, for example, Xbox Game Pass Ultimate will remain at €17.99 per month for existing users, instead of jumping to the new rate of €26.99. Microsoft’s official communication suggests this is not a complete reversal of the price hike, but rather a temporary measure that may change in the future.
Understanding the Fine Print
Microsoft‘s email to subscribers contains a crucial caveat: “At this time, these increases will only affect new purchases and will not affect your current subscription for the market in which you reside, as long as you are on an auto-recurring plan.” The phrase “at this time” hints at potential future changes, leaving room for further price adjustments.
Critical Warning for Current Subscribers
Existing subscribers should note an important warning from Microsoft: if they cancel their current subscription and choose to resubscribe, they will be charged at the new, higher rate. This means maintaining an uninterrupted subscription is crucial for those wanting to keep their current pricing.
Where Price Increases Still Apply
The price changes will proceed as planned in many other locations, including the United States and United Kingdom. This selective approach suggests the delay might be more related to local regulations than consumer pushback, as Microsoft is not uniformly pausing the price increases across all markets.
What Subscribers Should Do Next
Microsoft has committed to providing 60 days’ notice before implementing any further changes, giving subscribers ample time to evaluate their options. For those concerned about potential price increases, this window provides an opportunity to explore alternative gaming services or decide whether to maintain their current Xbox Game Pass subscription.
While the price hike remains a contentious issue, Microsoft’s approach demonstrates a nuanced attempt to balance business needs with subscriber satisfaction. Gamers in affected countries can breathe a temporary sigh of relief, though the long-term pricing strategy remains uncertain.
