Pineapple Financial (NYSE American: PAPL), a fintech firm making waves in the mortgage space, is doubling down on its decentralized finance (DeFi) strategy. The company is forming a Digital Asset Treasury (DAT) Advisory Board to guide its ambitious plan to become the largest holder and staker of Injective ($INJ), a blockchain token powering a burgeoning DeFi ecosystem. This move highlights the growing intersection of traditional finance and blockchain technology, and could signal a new era for mortgage finance.
The advisory board is initially composed of three key figures from the Injective Foundation: Eric Chen, CEO and Co-Founder; Mirza Uddin, Head of Business; and Cooper Emmons, Institutional Lead. Each member brings a wealth of experience in blockchain technology and decentralized finance, solidifying the strategic alliance between Pineapple and Injective.
Pineapple Financial’s CEO, Shubha Dasgupta, emphasizes the critical role the advisory board will play. “Eric, Mirza, and Cooper bring extensive expertise in blockchain technology and on-chain finance to the Pineapple team,” Dasgupta stated. “Our Advisory Board will serve a critical role as we work together to achieve our goal of bringing real-world financial systems on-chain and become the largest holder and staker of the $INJ token.”
This isn’t just about accumulating tokens; it’s about building a bridge between fintech and DeFi, with Pineapple positioning itself as a first-mover within the Injective ecosystem.
A $100 Million Bet on the Future of Finance
The formation of the advisory board follows Pineapple’s launch of a $100 million Injective DAT strategy in September 2025. This substantial investment underscores the company’s commitment to integrating Injective’s decentralized financial infrastructure into its core mortgage and financial technology operations. The appointments to the Advisory Board are effective immediately, signifying the next phase of this integration.
Injective is a high-performance Layer-1 blockchain designed specifically for finance. It enables developers to build decentralized applications (dApps) for exchanges, lending protocols, and real-world asset platforms. The blockchain boasts interoperability across major networks like Ethereum, Cosmos, and Solana. Backed by prominent investors like Pantera Capital, Jump Crypto, and Mark Cuban, Injective aims to create a more open and efficient financial ecosystem.
Pineapple Financial describes itself as an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both agent success and homeowner experience. With its cloud-based tools and AI-driven systems, Pineapple aims to empower its brokers to help Canadians achieve their homeownership dreams. The company also actively sponsors charities across Canada.
The collaboration between Pineapple Financial and the Injective Foundation represents a bold step towards bringing real-world financial systems onto the blockchain. Whether this strategy will revolutionize the mortgage industry remains to be seen, but Pineapple’s commitment to innovation and its significant investment in the Injective ecosystem suggest a future where DeFi plays an increasingly important role in traditional finance. Investors are encouraged to review Pineapple’s filings with the SEC, which are available for review at www.sec.gov .
