Samsung’s leadership is framing the artificial intelligence revolution not as a choice, but as an inevitability that will reshape every facet of human life. According to Won-Joon Choi, an executive at Samsung, the company’s strategy hinges on a hybrid approach that balances the power of the cloud with the privacy of on-device processing.
Samsung is openly embracing third-party AI models alongside its own, positioning its Galaxy devices as platforms that integrate the “best AI technologies” available, rather than locking users into a single ecosystem.
In recent statements, Won-Joon Choi emphasized that the future of AI is a combination of on-device and cloud-based solutions. This hybrid model aims to leverage the vast computational power of the cloud for complex tasks while processing sensitive, personal information directly on the user’s device. “We want to make sure that when you use Galaxy AI, you have peace of mind,” Choi stated, highlighting security as a core tenet.
To achieve this, Samsung is pursuing an open strategy, actively integrating external AI solutions. Choi confirmed this by referencing existing partnerships, noting, “We announced the partnership with Perplexity in addition to Gemini. At the end of the day, our goal is to provide the best AI technologies or solutions to Galaxy users.” This collaborative stance contrasts with a more walled-garden approach, suggesting Samsung sees its role as an integrator of premier AI services.
A key challenge in the AI era is user trust. Choi addressed this by promising transparency in how user data is handled. At the platform level, at the hardware and software and even the application layer, we try to provide a mechanism so that people know how they are using AI and how all this information is being used,
he explained. This commitment to building security from the hardware up is central to Samsung’s message.
Looking ahead, Choi mentioned that the company is focused on expanding support for more local languages to make its AI features accessible globally. Furthermore, Samsung is actively seeking new partnerships to advance its “Agentic AI” ambitions, signaling a move towards more proactive and autonomous AI assistants that can perform tasks on behalf of the user.
Samsung’s public stance on AI is pragmatic and user-centric, focusing on choice and security rather than proprietary dominance. By blending on-device privacy with the power of leading third-party cloud models, the company is positioning itself as a flexible and trustworthy gateway to the AI-powered future. This strategy could prove highly effective in winning over consumers wary of Big Tech’s data-hungry ecosystems.
Follow Hashlytics on Bluesky, LinkedIn , Telegram and X to Get Instant Updates
