The Numbers Behind the Shift
| Game/Genre | 2025 Change |
|---|---|
| Fortnite | -29% playtime |
| Apex Legends | -24% playtime |
| Call of Duty (overall) | -33% playtime |
| Sandbox genre | +36% playtime |
| Battle royale genre | -27% playtime |
Which Sandbox Titles Are Leading
NewZoo’s report specifically highlights five sandbox titles driving the genre’s growth:
Roblox remains the platform leader, with engagement now exceeding 75 billion hours across Q3 and Q4 2025 combined. That represents more playtime than Steam and PlayStation combined during the same period. Access via Roblox.com.
Minecraft continues delivering open-ended building and survival gameplay with zero competitive pressure. Available on Minecraft.net across PC, console, and mobile.
Project Zomboid emphasizes deep survival mechanics and base-building during a zombie apocalypse. Available on Steam.
Terraria and Garry’s Mod maintain active player bases through modding communities and creative toolsets, prioritizing player agency over structured progression.
Why Battle Royales Are Declining
The competitive eliminate-or-be-eliminated formula is showing signs of fatigue. Major battle royale titles recorded steep declines:
- Fortnite: 29% drop in playtime year-over-year
- Apex Legends: 24% drop
- Call of Duty franchises: 33% collective drop
Even Epic Games acknowledges the shift. Fortnite has expanded its UEFN ecosystem to offer creative modes and user-generated experiences beyond the core battle royale format, attempting to capture sandbox-style engagement within its own platform.
The Competitive Pressure Problem
Sandbox games offer unlimited playtime without ranking systems or skill-based matchmaking pressures. Players create, explore, and survive on their own terms, whether building structures in Minecraft, managing survival colonies in Project Zomboid, or socializing in Roblox.
Battle royales, by contrast, require consistent competitive engagement to stay relevant. The genre’s core loop demands constant grinding, skill development, and adaptation to meta changes. Casual players face steep skill ceilings that push them out after repeated losses.
The shift represents a fundamental change in player preferences. According to NewZoo, players now favor games respecting their time and creativity over those demanding constant competitive engagement. Shooters overall saw a 5% decline in playtime during 2025, while adventure games showed minor growth alongside the sandbox surge.
This trend appears particularly pronounced on mobile platforms. Mobile battle royale subgenres accounted for 12.69% of total mobile gaming time in 2024, while sandbox titles represented 8.16%. However, PC and console platforms showed more dramatic shifts favoring sandbox experiences in 2025.
What This Means for the Industry
The data suggests developers may prioritize open-ended, player-driven experiences over structured competitive formats in coming years. As battle royales continue declining, studios face pressure to deliver games that maintain engagement through creativity and exploration rather than competitive ranking systems.
However, battle royales remain viable. Mobile platforms still show strong engagement with battle royale formats, and major franchises like Fortnite, Call of Duty: Warzone, and Apex Legends continue receiving regular updates despite declining playtime metrics.
Follow Hashlytics on Bluesky, LinkedIn , Telegram and X to Get Instant Updates
