The official word from 2K is that “there was more mayhem than time when it came to getting as much into Bounty Pack 1 as originally planned.” Translation: they bit off more than they could chew. But instead of delaying the DLC, they’re giving it away.
So, what does this free “Bounty Pack 1” entail? Players will team up with Rush, leader of the Outbounders, to inject some festive cheer into Minister Screw’s Mercenary Day. Think space Christmas, complete with a new quest line, 24 new cosmetics, four new gear pieces, and hidden collectibles.
“We’re stoked for you to team up with Rush and teach Minister Screw the true meaning of Mercenary Day! […] we’re giving a gift to all Borderlands 4 players 1 free!*” – 2K Games
It’s a generous offering, and a smart one. Given the initial criticisms of the game, a free DLC is a solid way to win back goodwill and keep players engaged. But is it enough?
The generosity doesn’t stop there. 2K has also announced that owners of the Deluxe or Super Deluxe Editions, or the Bounty Pack Bundle, will receive a fifth free Bounty Pack sometime in 2026. This comes as a surprise as only four were originally planned.
Here’s a quick rundown of what Borderlands 4 players can expect:
- Free “Bounty Pack 1: How Rush Saved Mercenary Day” DLC
- New quest line centered around Mercenary Day (space Christmas)
- 24 new cosmetic items
- Four new pieces of gear
- A fifth free Bounty Pack for Deluxe/Super Deluxe/Bundle owners in 2026
The move to offer free content could signal a shift in strategy for Borderlands 4. It’s possible that 2K and Gearbox are prioritizing player satisfaction and long-term engagement over immediate profits, at least for now. Only time will tell if this approach pays off, but one thing is certain: the future of Borderlands 4 just got a whole lot more interesting.
The initial stumbles of Borderlands 4 serve as a reminder that even established franchises aren’t immune to launch woes. However, 2K’s response demonstrates a willingness to adapt and prioritize the player experience. Whether this is a genuine change of heart or a calculated move remains to be seen, but for Vault Hunters everywhere, it’s a welcome development.
