Liu’s resume reads like a deep-tech wish list. He arrives at Luffa after co-founding Fam Capital, a venture firm with a sharp focus on AI infrastructure and decentralized finance, where he oversaw $150 million in cross-border investments. Before that, he spearheaded AI initiatives at a global energy titan, even building the world’s first AI computing cloud dedicated to energy applications. With degrees from MIT and Harvard, Liu brings a unique blend of academic rigor and real-world execution to the Luffa table.
Luffa is built on the Endless Protocol, a decentralized Web3 infrastructure that snagged a cool $110 million in funding back in 2025. It’s aiming to be more than just another social platform; it wants to be an operating system, a foundational layer where creators and fans can interact without the constraints of traditional social media. Think wallets, messaging, loyalty programs, and AI, all rolled into one seamless experience. Luffa envisions a future where attention translates directly into ownership and connection fuels commerce.
Liu’s mandate is clear: oversee core technology strategy, design the AI architecture, and build out the decentralized infrastructure. He’ll be responsible for ensuring that Luffa’s product, data, and security are all humming in sync. The goal is to create a secure, encrypted environment where fans own their data, their value, and their communities, all without the prying eyes of intermediaries.
Luffa’s role within the Endless ecosystem is pivotal. As Professor Yu Xiong, Endless’ co-founder and Luffa’s founding advisor, puts it, Liu’s appointment is a strategic win not just for Luffa, but for the entire Endless network. Liu’s understanding of AI at scale, combined with his experience in secure infrastructure and global innovation, is expected to accelerate Luffa’s growth into a trusted platform for creators and fans alike.
Fan-Centric Features
Luffa’s decentralized social environment is designed to reward fan engagement. Users earn rewards for activities like chatting, tipping, joining SuperGroups, and completing quests. This creates a living, breathing on-chain fan graph with real-world value. Privacy is also a key consideration, with end-to-end encryption, no centralized backups, and mnemonic-based registration that doesn’t require a phone number or email address.
“Michael brings exactly the type of interdisciplinary excellence Luffa needs right now,” said Esra Ozturk, Head of Product at Luffa. “His experience launching large-scale AI systems, combined with his fluency in decentralized infrastructure and global market dynamics, makes him uniquely suited to help us build the world’s most advanced fan-centric social operating system.”
With Liu now steering the technology ship, Luffa is poised to accelerate its product development, deepen its AI capabilities, and onboard creators from across the entertainment, sports, gaming, and cultural sectors. The move signals a broader trend: the convergence of AI and Web3, offering new ways to empower creators and build thriving fan communities. The future of the fan economy may very well be decentralized, AI-driven, and owned by the fans themselves.
