Samsung’s Launch Pattern
Samsung has established a predictable rhythm for flagship launches. Galaxy Unpacked events traditionally kick off the year in late January, positioning the company to dominate tech news cycles ahead of Mobile World Congress in February. Recent history supports this pattern:
- January 22, 2025: Galaxy S25 series unveiling
- January 17, 2024: Galaxy S24 series launch
This strategic timing allows Samsung to establish annual mobile trends before competitors present at MWC. The approach has proven effective for introducing both hardware innovations and software initiatives, including the major Galaxy AI push in 2024 and the Galaxy Edge form factor debut in 2025.
Production Delay Concerns
However, industry reports suggest potential timeline challenges. South Korean publication The Elec indicates that mass production of the Galaxy S26 Ultra may not begin until mid-January. Production timelines for the entire lineup:
- Galaxy S26 Ultra: Mass production starting mid-January 2026
- Galaxy S26+: Production commencing January 2026
- Galaxy S26: Production beginning January 2026
These compressed production windows raise questions about whether Samsung can maintain its traditional late January unveiling or if the launch might slip into February. For additional
