SentinelOne & AWS Boost AI Security with Purple AI
SentinelOne recently announced a series of new designations and integrations with Amazon Web Services (AWS), aiming to enhance AI security for AWS customers. The updates, unveiled on , at SentinelOne’s OneCon 2025 conference in Las Vegas, are designed to enable organizations to confidently build, operate, and secure AI initiatives within the AWS ecosystem.

SentinelOne detailed new integrations available for its Singularity Platform on the AWS Marketplace. These include Singularity Hyperautomation for AWS Security Incident Response, which offers no-code automated workflows and response playbooks for AWS security events. Additionally, SentinelOne expanded its Purple AI capabilities to support AWS CloudTrail, allowing security teams to investigate threats using natural language queries on CloudTrail logs without specialized syntax knowledge.

The company also confirmed that its Prompt Security tools are now accessible on the AWS Marketplace. These tools are intended to help customers securely implement generative AI by providing real-time visibility, policy enforcement, and data protection against risks such as prompt injections and data leakage. SentinelOne also earned the AWS Generative AI Competency designation, validating its expertise in AI security on the AWS platform.

SentinelOne articulated a vision for AI-driven cybersecurity encompassing two interconnected domains: Security for AI, which focuses on protecting models, agents, and data pipelines, and AI for Security, which involves using intelligent automation to strengthen enterprise defense. The company integrates generative and agentic AI across its platform, with the next evolution of its Purple AI functioning as an agentic analyst.

This advanced Purple AI is designed to deliver auto-investigations, hyperautomation, and instant rule creation, moving towards more autonomous security operations. According to SentinelOne, Purple AI can help security teams reduce the likelihood of a major breach by 60% and accelerate remediation times by up to 55%. The global AI in cybersecurity market, valued at approximately $29.64 billion in 2025, is projected to reach around $167.77 billion by 2035, growing at a compound annual growth rate (CAGR) of 18.93% from to .

The collaboration addresses the increasing complexity of securing AI environments. Bryce Boland, Worldwide Head of Security & Identity Partner Specialists at AWS, noted, Pretty much every company is now entering the phase where they need to leverage AI and drive business value from that technology. Our customers are looking to us to help support their growth and to do it safely. Rachel Park, Senior Director of Product Marketing at SentinelOne, leads global marketing for the company’s AI security portfolio, including Purple AI, underscoring the strategic importance of these developments.

Ric Smith, President of Product, Technology, and Operations at SentinelOne, emphasized the need for innovation, stating, Security teams are overworked and understaffed and in dire need of help to keep pace. With Purple AI, SentinelOne is delivering the industry’s most advanced GenAI security technology to help detect threats earlier, respond faster, and stay ahead of attacks in an efficient, scalable way. This partnership seeks to provide AWS customers with the tools to manage the evolving threat landscape, which includes securing generative AI applications and protecting against AI-fueled attacks.

Specific financial terms of the partnership or the investment amounts contributed by either AWS or SentinelOne for these new integrations were not disclosed. Additionally, precise benchmarks for how much faster investigations or response times will be across all AWS customers, beyond the general Purple AI claims, remain unquantified in the available information.

The integrations are currently available for the SentinelOne Singularity Platform on the AWS Marketplace. This suggests an immediate impact for AWS customers seeking to enhance their AI security posture. The ongoing development work between SentinelOne and AWS is expected to bring additional features and joint offerings to market, further advancing AI-powered security frameworks for businesses utilizing AWS.

Organizations leveraging AWS should evaluate the newly available SentinelOne integrations to assess their applicability for current AI security challenges. It is advisable to review existing security protocols for generative AI usage and infrastructure protection. Security teams should explore how agentic AI tools, such as Purple AI, can automate threat detection, investigation, and response workflows to enhance operational efficiency. Additionally, staying informed on further developments from both SentinelOne and AWS regarding AI security offerings is recommended to adapt to the rapidly evolving threat landscape.

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