SHAREit Boosts Emerging Markets with New AI Ad Platform

• Daily Ad Requests Processed: Up to 180 billion, according to SHAREit Group.
• Daily Ad Impressions: More than 150 million, as claimed by SHAREit Group.
• Global User Reach: Approximately 2.4 billion users worldwide, per SHAREit Group.
• Regional Mobile Ad Spend Growth: eMarketer predicts mobile advertising spending in high-growth regions like Southeast Asia and Latin America will outpace global averages in 2025.

SHAREit’s revamped ad platform, powered by its proprietary “AI-Powered Core,” represents a strategic pivot from a utility app provider to a sophisticated advertising infrastructure. By training models on over a decade of behavioral data from its extensive app portfolio, SHAREit is translating real-time user signals into commercial intelligence. This capability allows for microsecond-level assessment of user value and intent, facilitating highly relevant ad placements. For advertisers, especially those targeting mobile-first audiences in Southeast Asia, Latin America, and Africa, this offers a compelling value proposition: access to a vast, high-intent user base often underserved by traditional digital channels. The platform’s claimed scale, reaching around 2.4 billion users and processing 180 billion ad requests daily, suggests a significant competitive footprint, particularly in regions where SHAREit claims parity with global giants like Google and Meta.

The “closed-loop ecosystem” strategy, integrating inventory from its own apps, OEM partnerships, and third-party SSPs, is designed to provide advertisers with comprehensive visibility across the entire user lifecycle — from acquisition to retention and monetization. This integrated approach, coupled with a robust AI-based anti-fraud system that continuously monitors traffic, aims to ensure budget efficiency and genuine user engagement. As Jason Wang, Partner of SHAREit Group, noted, this evolution reflects a shift towards becoming “a smart digital infrastructure for emerging markets,” emphasizing driven insights and transparency over mere traffic competition. I believe this focus on a holistic, fraud-mitigated environment could be a significant differentiator in markets where trust and efficiency are paramount.

While SHAREit’s strategy is compelling, several factors could present challenges. The competitive landscape in emerging markets, while rapidly expanding, is also intensely contested. Global players like Google and Meta continue to invest heavily in localized strategies and advanced AI capabilities. SHAREit’s claim of being “on a similar level” to these majors in some markets needs continuous validation against evolving market shares and advertiser spend. Furthermore, the reliance on a “proprietary AI-Powered Core” and a decade of behavioral data, while powerful, also raises questions about data privacy and compliance in diverse regulatory environments across emerging markets. Maintaining consumer trust and adhering to varying data protection laws will be crucial for sustained growth. Lastly, scaling a high-concurrency architecture and a network of 10+ regional teams across vast geographical and cultural differences is a complex operational challenge, requiring significant ongoing investment and localized expertise.

Investors and market observers should closely monitor several indicators. Firstly, watch for independent verification of SHAREit’s claimed scale and effectiveness, particularly through third-party ad verification reports or case studies from major brand advertisers. Secondly, track SHAREit’s continued investment in AI systems, data tools, and partnerships; their ability to attract and retain top-tier AI talent will be critical. Thirdly, observe their expansion strategy for regional teams and the success of their localized campaign execution. Any significant partnerships with global brands seeking to penetrate emerging markets will signal strong traction. Finally, keep an eye on how SHAREit navigates the evolving regulatory landscape for data privacy and advertising standards in its target regions, as compliance will be key to long-term market acceptance and growth.

• SHAREit’s AI-driven ad platform represents a strategic pivot to capitalize on rapid mobile ad spending growth in emerging markets.
• The “AI-Powered Core” and “closed-loop ecosystem” aim to offer advertisers efficient, fraud-mitigated access to high-intent users.
• SHAREit’s localized approach and claimed scale position it as a significant competitor to global ad tech giants in specific emerging regions.
• Key challenges include intense competition, data privacy compliance, and the operational complexity of global scaling.
• Future success hinges on sustained AI investment, effective localization, and verifiable performance metrics against industry benchmarks.