Email client Superhuman has acquired Rows, the AI-powered spreadsheet application, in a strategic move to bolster its suite of productivity tools. The acquisition signals Superhuman’s ambition to expand beyond the inbox and automate broader business workflows for its user base of busy professionals.
The deal, reportedly valued at a mix of cash and stock, brings Rows’ innovative spreadsheet capabilities into the Superhuman ecosystem. Financial terms of the acquisition have not been officially disclosed by either company.
Rows, formerly known as dashdash, carved out a niche by creating a modern spreadsheet designed for collaboration and data integration. Unlike traditional spreadsheets, Rows allows users to connect directly to APIs and data sources like social media platforms, analytics tools, and company databases. Its built-in AI features help users clean data, generate insights, and automate reporting tasks without writing complex formulas.
The acquisition is a clear move by Superhuman to embed deeper AI functionality and data handling into its platform. While Superhuman is known for its lightning-fast email experience, integrating Rows’ technology could allow users to manage business data and trigger workflows directly from their inbox. For example, a user could potentially pull sales data from an email attachment, analyze it using Rows’ AI within the Superhuman interface, and send a summary to their team without ever leaving the application.
According to statements from Superhuman CEO Rahul Vohra, the goal is to create a more comprehensive productivity suite that addresses tasks adjacent to email. This aligns with a broader industry trend of consolidating work tools to reduce context switching for users.
For now, both Superhuman and Rows will continue to operate as separate products. The companies have not announced a specific timeline for product integration or any changes to existing subscription plans. However, users can likely expect to see features from Rows begin to appear within Superhuman over the next year.
The long-term vision suggests a unified platform where email, data analysis, and reporting are seamlessly connected. This move positions Superhuman to compete more directly with productivity giants like Google Workspace and Microsoft 365, which have been aggressively integrating AI into their own spreadsheet and email products.
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