For years, Samsung Internet has been a staple on Galaxy phones, lauded for its speed and efficiency. Now, the company is betting that those same qualities, plus a healthy dose of AI smarts, will resonate with desktop users. Is this a play for dominance, or just a way to stay relevant in an increasingly competitive landscape?
On the surface, Samsung Internet for Windows offers the features you’d expect: cross-platform syncing of bookmarks, browsing history, and autofill data. Samsung is also touting its commitment to privacy, with standard features like tracker blocking and a privacy dashboard. But let’s be honest, those are table stakes in 2025.
The real story here is Samsung’s ambition to transform the browser “from a PC browser that waits for input to an integrated AI platform,” as the company stated in its launched announcement. This suggests a future where the browser anticipates your needs and provides personalized assistance, powered by AI.
Samsung isn’t alone in this AI-first vision. The launch comes amidst a flurry of activity in the AI browser space, with major players vying for user attention and market share. Consider these recent developments:
- OpenAI’s ChatGPT Atlas offering a new way to interact with the web through conversational AI.
- Microsoft’s Edge Copilot Mode updates , integrating AI directly into the browsing experience.
- Opera Neon’s early access , showcasing a more experimental approach to AI-powered browsing.
- Perplexity’s Comet browser making AI-powered search and summarization more accessible.
The competition is fierce, and the definition of an “AI browser” is still being written. Samsung’s entry adds another layer of intrigue to this emerging market.
Samsung’s “Ambient AI” Vision
Samsung is framing its AI ambitions within the context of “ambient AI,” suggesting a seamless and context-aware experience that anticipates user needs. This aligns with Samsung’s broader ecosystem of connected devices, where AI plays a central role in orchestrating interactions and delivering personalized services.
“The company says Samsung Internet will advance its ‘vision for ambient AI.'”
Will Samsung be able to carve out a niche in this crowded market? A previous attempt to launch Samsung Internet for Windows in 2024 was mysteriously pulled from the Microsoft Store, so it remains to be seen if they can stick the landing this time.
Samsung Internet is currently available in beta for Windows 11 and Windows 10 (version 1809 and up). Interested users can sign up for the beta program on the product page .
The future of browsing is undoubtedly intertwined with AI. Whether Samsung’s approach will resonate with users remains to be seen, but one thing is clear: the race to build the ultimate AI-powered browser is officially on.
