After twelve years of connecting professionals in the app world, App Promotion Summit is embracing change and officially rebranding as Business of Apps. This isn’t just a name change; it’s a reflection of the industry’s growth and diversification, marking a significant step forward for one of the leading event organizers in the app space.
From App Promotion to the Business of Apps: A Natural Evolution
Back in 2013, the primary focus was on getting those initial installs. The burning question was, “How do we get installs?” Hence, App Promotion Summit was born. Fast forward to today, and the app ecosystem has matured significantly.
Now, it’s about the entire funnel – user acquisition, retention, monetization, subscriptions, and continuous product development. It’s no longer just about promotion; it’s about the entire business surrounding apps.
The events have mirrored this evolution. What started as intimate, single-room gatherings have blossomed into expansive events featuring exhibitions, structured meeting programs, diverse content tracks, and attracting over 1,000 attendees. These aren’t just summits anymore; they’re pivotal industry events drawing in CMOs, CPOs, growth leaders, product managers, and founders from the world’s most successful apps.
Consider how much the app landscape has shifted since 2013. Remember when “growth hacking” was the buzzword, and ASO was a dark art? Now, we’re talking AI-driven personalization, sophisticated subscription models, and the ethical considerations of user data. It’s a whole new ballgame, and the rebrand to Business of Apps reflects this broader scope.
App Promotion Summit Rebrands as Business of Apps: More Than Just a Name Change
The Business of Apps media platform has already established itself as a leading source of insights, news, and analysis for the app industry, reaching over 150,000 professionals each month. It’s even become a go-to source for data on the app industry for reputable publications like the Harvard Business Review, The Wall Street Journal, and the BBC. Bringing the events and media platform under the same Business of Apps banner creates a more unified and robust platform for the community.
This strategic move underscores the organization’s commitment to providing a comprehensive resource for app professionals. By aligning its events with its well-respected media platform, Business of Apps is creating a synergistic ecosystem where attendees can access cutting-edge insights, network with industry leaders, and stay ahead of the curve in the ever-changing app landscape.
