Danish Boycott Apps Surge in App Store Popularity
Two mobile apps designed to help consumers identify and avoid U.S. products have shot to the top of the App Store charts in Denmark, driven by political tensions between Europe and the United States. The surge demonstrates how geopolitical friction can rapidly mobilize consumer behavior through accessible technology.

Download Surge Data

According to market intelligence firm Appfigures, the apps NonUSA and Made O’Meter experienced explosive growth over a seven-day period:

  • NonUSA: Jumped from rank #441 to #1 in the Danish App Store
  • Made O’Meter: Reached #5 position
  • Combined downloads: Increased 867% (9.7x) in average daily downloads
  • Regional spread: Top markets include Denmark, Norway, Sweden, and Iceland

The concentrated download activity across Nordic countries suggests shared cultural and political sentiment rather than isolated Danish opposition.

What the Apps Do

Both NonUSA and Made O’Meter are free apps that scan product barcodes to identify the country of origin. When users scan items in stores, the apps indicate whether products are manufactured in the U.S. and suggest local Danish or European alternatives.

The apps use simple, single-function designs focused exclusively on product nationality rather than broader ethical consumption criteria like labor practices or environmental impact.

Platform availability:

  • NonUSA: iOS only
  • Made O’Meter: iOS and Android

Political Context

The surge follows renewed political friction between the U.S. and Denmark. Former U.S. President Trump’s stated interest in purchasing Greenland — a Danish autonomous territory — sparked controversy and public backlash in Nordic countries.

The apps serve as digital activism tools, providing a low-friction method for consumers to express political dissent through purchasing decisions. This represents a form of consumer protest that requires minimal organization compared to traditional boycott campaigns.

Comparison to Other Ethical Shopping Apps

Unlike general-purpose ethical consumption apps such as Good On You, which evaluate fashion brands on sustainability and labor practices, NonUSA and Made O’Meter focus solely on product nationality. This narrow scope makes them reactive political tools rather than comprehensive guides to ethical consumption.

The apps’ hyper-focused mission reflects their origin as responses to specific geopolitical events rather than long-term consumer advocacy platforms.

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