Hisense Gets There First
Dolby Vision 2 (DV2) began reaching compatible televisions in early August. Hisense TV owners in North America, Europe, and the Pacific region of Asia are receiving these firmware upgrades first, with most updates wrapping up by the end of August and the rest expected by September’s end.
Specific Hisense models gaining DV2 include the UX, UR9, U7, and U7 Pro series. These TVs run on Google TV or VIDAA OS and feature the MediaTek Pentonic 800 chipset, which is what actually enables DV2 support on the hardware side.
What Changes on Screen
DV2 enhances existing Dolby Vision content through smarter picture processing, and it introduces a new format standard on top of that. The new standard promises improved brightness, contrast, motion handling, and scene-aware optimization.
Owners of compatible Hisense TVs with automatic updates enabled will get the upgrade without lifting a finger. For anyone who prefers to check manually, that’s possible through system settings in Google TV or VIDAA OS.
Existing Dolby Vision content will see some improvement, but content natively graded for DV2 will show a more substantial jump. Streaming services like Peacock plan to offer new programming, including live sports, with native DV2 support baked in from the start.
Why LG and Samsung Are Sitting This One Out
Many expected high-end brands like LG and Samsung to lead DV2 adoption, given how often they top rankings of the best smart TVs. Neither brand is receiving DV2 firmware upgrades right now though.
LG, a long-time Dolby Vision supporter, introduced a new picture mode called Creator Original in mid-2026 for some OLED models. That mode offers features similar to DV2, which likely explains why LG’s attention is elsewhere at the moment.
- Samsung has consistently championed the royalty-free HDR10+ format and has never supported Dolby Vision
- This long-standing commitment makes DV2 adoption by Samsung unlikely
- Both HDR10+ and Dolby Vision still deliver strong image quality on premium sets
Where the HDR Format Race Goes From Here
The Dolby Vision 2 rollout marks another development in an already crowded HDR format landscape that viewers have to navigate.
TCL and Philips are expected to add DV2 to selected models before the end of 2026, though no official announcements have come beyond Hisense so far. Whether other major brands follow Hisense’s lead, or the HDR format battle just keeps fragmenting the premium viewing experience further, remains an open question.
Hashlytics Take
As someone who cares about both frame timing and audio staging, the interesting part isn’t the brightness bump, it’s the scene-aware optimization. That’s the piece that actually matters for gaming and mixed content, since static HDR profiles have always struggled with fast transitions between dark and bright scenes. Pair a DV2 panel with a TV that also handles Dolby Atmos passthrough properly, and you get a setup where the picture and sound are both reacting to content in real time instead of applying one flat profile to everything. Hisense beating LG and Samsung here isn’t really about brand prestige, it is about who ships useful tech first instead of sitting on it for a flagship launch.
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