HUAWEI is doubling down on its commitment to the mid-range market with the Enjoy 70x Premium Edition, a device boasting a Kirin 8000 processor and a robust 6,100mAh battery. In a landscape dominated by escalating flagship prices, HUAWEI’s focus on delivering premium features at accessible price points is a strategy worth watching.
The phone’s design
The Enjoy 70x Premium Edition arrives in China, expanding on the original Enjoy 70x model with upgraded internals and a refined design. The question now is whether this strategy will resonate with consumers seeking value without compromising essential features.
The device is available in Starry Sea Blue, Obsidian Black, and Gold Sand, catering to diverse aesthetic preferences. An IP64 rating ensures a degree of protection against dust and water, adding a layer of durability for everyday use.
The phone features a 6.78-inch curved AMOLED display, pushing FHD+ resolution and a smooth 120Hz refresh rate. An in-display fingerprint scanner and AI-powered wet hand touch controls add convenience and functionality.
Under the Hood: Kirin 8000 and Power
The heart of the Premium Edition is the Kirin 8000 processor, an upgrade from the Kirin 8000A found in the standard model. This silicon is paired with either 256GB or 512GB of internal storage, providing ample space for apps, media, and files.
Powering the device is a 6,100mAh battery, complemented by 40W HUAWEI SuperCharge wired fast charging via USB-C. This combination should offer all-day battery life and quick top-up capabilities.
Camera Capabilities
The camera system features a dual-lens setup on the rear, comprising a 50MP main sensor and a 2MP depth sensor. An 8MP front-facing camera handles selfies and video calls.
The cameras
Other features include WiFi (2.4GHz/5GHz), Bluetooth 5.1, BeiDou Satellite messaging, and dual SIM support. These features ensure modern connectivity and communication options.
The HUAWEI Enjoy 70x Premium Edition is currently available for purchase via the HUAWEI online store in China. Pricing is as follows:
- HUAWEI Enjoy 70x 8GB/256GB: CNY 1,899 (approximately $261)
- HUAWEI Enjoy 70x 8GB/512GB: CNY 2,199 (approximately $302)
Whether the device will see a release outside of China, including the Philippines, remains to be seen. For more details, you can visit the HUAWEI official website.
The Enjoy 70x Premium Edition underscores HUAWEI’s continued commitment to offering competitive devices in the mid-range segment. With its upgraded processor, ample battery, and modern features, it presents a compelling option for consumers seeking value and performance. Whether it can carve out a significant market share remains to be seen, but its existence signals a strategic push in a crucial segment of the smartphone market.
