reportedlypoised to support third-party media-casting protocols. This move, driven by the European Union’s Digital Markets Act (DMA), could allow iPhone users to default to alternatives like Google Cast, challenging Apple’s long-standing walled garden approach.
iOS 27 Poised to Embrace Google Cast
The highly anticipated iOS 27 update is expected to enable the iPhone to support alternatives to AirPlay, according to a report by Bloomberg. This development would allow users to designate external services, such as Google Cast, as the primary method for streaming video, photos, and audio from their Apple devices to compatible speakers or televisions.
EU Regulations Drive Apple’s Ecosystem Adjustments
This shift is a direct consequence of the EU’s Digital Markets Act, which has compelled Apple to gradually open its ecosystem. Previous compliance measures have included allowing alternative app stores on iOS, permitting emulators on the App Store, and relaxing anti-steering rules for developers. Integrating third-party media-casting protocols represents another significant step in meeting the DMA’s requirements.
Potential Shake-Up for Streaming and TV Markets
The introduction of alternative casting protocols could have a substantial impact on the television and streaming stick industries. TV manufacturers may no longer need to pay Apple AirPlay licensing fees or adhere to strict hardware requirements to serve iPhone users. This change would also benefit more affordable streaming sticks and boxes that already support Google Cast, making them fully compatible with iPhones. In essence, Android TV devices would gain enhanced interoperability with Apple’s smartphones.
Uncertainty Looms Over Global Availability
While the changes are designed to comply with EU regulations, it remains unclear whether Apple will restrict this media-casting feature to the EU or implement it globally. Many of Apple’s DMA-driven modifications have been confined to the EU, though some, like the global allowance of emulators on the App Store, have spread worldwide. The report does not specify the scope of this particular update. As Android Authority notes, Apple has a history of “malicious compliance” when opening its ecosystem, suggesting a potential EU-only rollout.
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